Element

Performance Criteria

Elements describe the essential outcomes of a unit of competency.

Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the required skills and knowledge section and the range statement. Assessment of performance is to be consistent with the evidence guide.

1. Work effectively as a stylist.

1.1.Perform work with an emphasis on research, planning and forecasting.

1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets.

1.3.Develop and maintain a stylist kit.

2. Collaborate with key creative and production personnel.

2.1.Interpret promotional job brief.

2.2.Communicate effectively with creative and production team members and accept responsibility for own output.

3. Carry out steps in stylist planning.

3.1.Document action plan and critical milestones and complete tasks according to timelines.

3.2.Identify and access a suitable worksite environment.

4. Manage props and merchandise for photographic assignments.

4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments.

4.2.Hire props according to industry procedures where required.

4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.

5. Place merchandise and props for photographs.

5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements.

5.2.Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.

Required skills

communication and interpersonal skills to:

ask questions to identify and confirm requirements

collaborate effectively with team members through clear and direct communication

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

work in a team

creative thinking skills to apply design principles to the interpretation of client’s brief

literacy skills to document action plan and maintain an ongoing resource file

time-management skills to source and obtain props and materials to meet deadlines

Required knowledge

application and effects of light on colour in photography

contemporary design issues and trends relating to styling merchandise

copyright and intellectual property issues and legislation and their impact on design practice

photographic techniques and terminology

psychological and marketable characteristics of colour in visual merchandising

elements and principles of design

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

plans and develops:

an up-to-date resource file of services and supplies

styled photographs

project brief and subsequent stylist action plan.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

relevant documentation, such as real or simulated promotional briefs, including studio and on-location shots

a photographic studio environment and equipment

relevant computer hardware and software

props and merchandise.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated photographic styling project, including a promotional brief requiring in-studio and on-location shots

a folio of personally developed styling designs

client feedback

answers to questions about specific skills and knowledge on photographic styling

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Stylist kit may include:

adhesive gum

cotton buds and balls

eucalyptus oil

general cleaner

glass cleaner

hammer

masking, double-sided and gaffer tape

nylon thread

pegs and bulldog clips

pins

pliers

retractable knife

safety pins and paperclips

scissors

soft brush and dusting

spray bottle

tweezers

wet wipes

white cotton gloves.

Promotional job brief may include:

verbal, written or diagrammatic instructions from:

external business customers

managers within the enterprise.

Creative and production team members may include:

art director

management

other professional or technical staff

photographer

teams.

Worksite environment may include:

relevant computer hardware and software

shoot locations

studio environment and equipment.

Props may include:

display fixtures and fittings

fabric

furniture

outside locations

paper and card

studio scenery.

Merchandise may include:

books

confectionery

cosmetics

fashion

fashion accessories

food and drinks

homewares.